This time around BMW decided they needed to get a tid bit more bold with their designs. As we all know BMW hasn't been known to be bold and different. They pretty much stick to the same design for every vehicle in there line-up, just like Mercedes. The 09' model is more sleek, curvy, edgy and sporty than the model it replaces. With the competition such as the Merecedes S-Class and the Audi A8 offering the latest technology, BMW realized they needed to step up to the plate. As of right now, I give the 2009 7 series a thumbs up.